January Dinner Meeting

Technical Session - Social Media for Businesses

Joni Bowen, PR and Media specialist, Kent State College of Business Administration

Joni works as PR and Media specialist in the Marketing Communications Office at the Kent State College of Business Administration. In this role, she is responsible for marketing College initiatives and undergraduate programs. She administers all college social media channels to support efforts to recruit and retain students. Prior to working in higher education marketing, Joni worked as a journalist for a daily newspaper in Stark County. In addition to her reporting duties, she worked to bring the newspaper into the digital age, launching a social media presence, incorporating multimedia storytelling into reporting practice and building on website offerings for readers. She enjoys staying current all things related to technology and social media and likes helping organizations share their stories in the most engaging way possible. In the spring, Joni will be teaching Social Media Marketing in the College of Business Administration.

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